Most brands want to know how often your ride/surf/skate/etc. and how long you've been doing it for BEFORE you apply. Here's how to update it:
1. Go to www.hookit.com/my/account
2. Roll your mouse over the sport you want to edit and click 'EDIT'
3. Fill out ALL the information under Participation Level - including the Year you started
That should do it! Here's what it will look like: