It all depends. Typically free product or monetary incentives known as sponsorship are provided to top amateur and professional athletes who receive a tremendous amount of exposure either through winning national level events or get media coverage in national publications. Most athletes start out at lower level sponsorships (either discounts also known as 'pro-form' pricing) and are required to work their way up the ranks through years of hard work and loyalty to their sponsors. Our new Athlete Program tools provide access to all kinds of brand programs, which could range from street teams to full sponsorship programs. For more information about the sponsorship process and what to expect, read our Sponsorship Help Guide.
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