Broadcast: An email, message, or both; that can be sent directly to select athletes, regarding new deals, sponsorship programs, and events.
- Communicate with athletes.
- Leads to higher sales conversion
- More participants at events
- Increase applicants to your athlete program
- Hookit suggests sending a broadcast at least twice a month or up to once a week.
How to Send a Broadcast:
- Log on to Dashboard.
- Click on the grey “Program Tools” bar
- Adjust the drop down menu to target your audience
- Click send then enter title (subject) for your broadcast
- Upload a banner (image).
- Add your brand link to banner
- Enter additional text for further directions to athletes. Press SEND
- Hookit suggests adding hyperlink and coding to message body as well
- Make sure Subject line has a captivating title
- Broadcasts should contain a call to action.
- Usually sending to active and inactive hits all of the insiders in the programs